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- The FTC has given its approval for Mars, Incorporated to acquire Kellanova
The FTC has given its approval for Mars, Incorporated to acquire Kellanova

The Federal Trade Commission (FTC) has approved Mars, Incorporated's acquisition of Kellanova. The primary product overlap between the two companies occurs in the snack and food product markets. Kellanova holds the Kellogg brands for snacks, crackers, and frozen breakfast items, but it does not own the Kellogg brand for cereals. The European Union Commission is currently reviewing the acquisition.