Over the course of the EconWorks FAANG Antitrust Series, we examined how major digital platforms may influence downstream competition through mechanisms such as:

  • Default placement

  • Platform governance

  • Marketplace ranking

  • Feed curation

  • Operating system integration

If competition concerns in digital markets arise through these pathways, then effective remedies may need to address how platforms structure participation—rather than how they price products.

Beyond Price Remedies

One approach involves behavioral remedies that limit certain platform practices without altering market structure.

Examples may include:

  • Restrictions on default placement agreements

  • Requirements permitting alternative in-app payment options

  • Transparency obligations for marketplace ranking systems

  • Disclosure requirements for feed ranking criteria

  • Limitations on software preinstallation

Such remedies may seek to increase user choice, improve developer access, or reduce switching costs while preserving platform integration.

However, critics argue that behavioral remedies may be difficult to monitor—particularly in markets where competitive effects arise through feedback between usage, ranking, or adoption.

Structural and Interoperability Approaches

An alternative approach involves structural remedies that alter platform organization—for example, separating marketplace operations from retail functions or operating systems from complementary software.

A third approach involves interoperability obligations, such as:

  • Data portability

  • Open APIs

  • Cross-platform compatibility standards

These measures may reduce entry barriers or lock-in effects without requiring full structural separation, though they may also raise implementation challenges related to privacy or security.

Why This Matters

As antitrust enforcement in digital markets evolves, policymakers may confront trade-offs between preserving integration benefits and mitigating the competitive effects of platform governance.

Future enforcement efforts may increasingly focus not on breaking up platforms—but on reshaping the rules governing how users, developers, sellers, and creators participate within them.

📩 Part of the EconWorks Platform Competition Series

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